Remarketing – Useful Maerketing Tool or Cyber Stalking ??

Hey again everybody im back again for what is now my 4th blog post ! wow where does the time go ….

In this post I will take you through a very interesting question in the social marketing world and that is the question of remarketing and the sun-question of is remarketing a useful marketing tool or a form of cyber stalking?

Remarketing as a definition is a feature that lets you reach people who have previously visited your site, and show them relevant ads across the web or when they search on Google. From just simply looking at the definition of remarketing and having no other knowledge of marketing it does sound slightly in a sense stalker-ish as a concept . This article will take you through why remarketing may seem like creepy stalker behaviour.

As a marketing student it is my point of view that remarketing is in fact not just a very useful marketing tool but one of the most important and useful tools that digital marketers should definitely be using in the 21st century. Remarketing is a key way for marketers to target potential customers on an individual and one-on-one basis . For a business or company to be able to target a potential customer with a product that interests and people like is one of the most amazing revelations in marketing over the past  number of years and I for one am all for it . This article helps back up my point also .

Agree ??? Disagree ???

Take a second with this poll to share your taught :

 

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Stephens Tweets

Comments

Categories

Blog Stats

  • 58 hits
The Ugly Volvo

Attempts at Adulthood

eCharta

The blog

Kendall F. Person, thepublicblogger

where writing is a performance art and every post is a show

Jon Negroni

Now Conspiring

TED Blog

The TED Blog shares interesting news about TED, TED Talks video, the TED Prize and more.

In Flow

Creativity is within us all

Inspirational Geek

Inspirational & creative ramblings of a self-confessed geek - Things I like, things I find and things I’m doing.

Gods of Advertising

We make you want what you don't need.

Ad Pitch Blog

Awesome Ambient, Guerrilla and Interactive Advertising!

Steven Lake Digital Marketing

All Things Digital Marketing

The Daily Post

The Art and Craft of Blogging

WordPress.com News

The latest news on WordPress.com and the WordPress community.

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: